Beauty Mogul BiggJazz Shows Millennials How to “Boss Up” in New Book

Serial entrepreneur, viral social media influencer and author Jazmine Ameerah Cheaves, popularly known as “Lookin Ameerah” or simply “BiggJazz”, is a young visionary who is truly flexing her millennial muscle. At only 24 years-old, the young business mogul has generated millions from her cosmetics products, touring lash classes and cookware brand in just a few short years.

Originally from Savannah, GA, BiggJazz is the owner of The Glam Trap, a full-service beauty studio in Atlanta. She got her start as an entrepreneur during her time at Georgia State University, and shortly after graduation in 2016, began to host eye lash seminars. At her very first class, she racked up an extraordinary $50,000 in one day, putting her on the map as one of the biggest names in the lash and beauty industry. From there, she started taking her classes on tours around the country, garnering tons of fans in the process. To date, flamboyant powerhouse boasts nearly 400,000 followers and counting across her Instagram platforms. Now, she is sharing her success strategies with her fans and aspiring entrepreneurs through her new book “Entrepreneurship Talk With A Real Ass Boss: The Millennial Edition, released September 1st.

What is impressive about BiggJazz is her ability to identify opportunities, even in the midst of hardship. When the Covid-19 pandemic crippled the nation this spring, BiggJazz had to close the doors of her beauty shop  for safety precautions.   However, as someone who loves to cook, she came up with the idea to launch her own line of cookware called Lookin Ameerah Cookware, which consists of colorful and uniquely styled cooking products and accessories.  In just a few weeks, the company is making a statement, with online orders soaring through the roof. In fact, everything she releases is able to garner sales immediately. 

“I’m just an entrepreneur to the core, a real hustler,” she said. “I feel like in order to be successful in this society you can’t sit back and wait on opportunities, you have to make things happen for yourself. When the quarantine started, no one was coming to book appointments at my shop, so instead of feeling sorry for myself, I started another company in an area that I enjoy, cooking. When I come up with an idea, I just roll with it.”

BiggJazz’s hustle completely dispels the widespread notion that millennials are entitled and lack initiative. The reality is that this young trendsetter is leading a tidal wave of young entrepreneurs who are not only innovators, but real money makers who understand technology, the market and its needs.

“I think millennials and their ideas are more important now than ever before. We have a lot of talent and creativity,” she said.  “That’s why I make a point to encourage my followers and let them know that if I can do it, they can do it. In my book they will learn things like how to start a business legally, how to properly budget, branding and marketing strategies, and so many other things. I want other people to succeed, so I am sharing my secrets.”

Entrepreneurship Talk With A Real Ass Boss: The Millennial Edition is available on Amazon and can be purchased through BiggJazz’s website at realassboss.com. 

Keep up with BiggJazz on Instagram @_lookinameerah, and her businesses pages @theglamtrapllc, @lookin_bylookinameerah and @lookinameerahcookware. Her cooking products can be found on https://lookinameerahcookware.com/.