Just when you thought you couldn’t get anymore Ivy Park, Beyoncé’s collaboration with Adidas sports apparel line is returning for round 2 later this year. The Ivy Park x Adidas collection originally dropped January 18 and sold out fast. The Grammy Award-winning mogul signed a contract with Adidas in 2019, joining other celebrity collaborators such as Pharrell Williams and Kanye West.
On Wednesday, March 11 CNN spoke to Adidas CEO, Kasper Rorsted, and confirmed Bey’s line sold out “immediately” following its surprise release online. This has been one of Beyoncé’s biggest drops to date and had social media buzzing when she gave celebrities surprise boxes prior to the January release.
Rorsted said, “Whether its footwear or apparel, we’ll continue to do launches throughout this year in both categories where Beyoncé will bring her inspiration, her creativity and her brand to the unique brand of Adidas.” It is unclear when Ivy Park returns if new apparel will be released.
Ivy Park is making a comeback and we are here for it!