It’s looking like 2019 is going to be a huge year for the Queen Bey. After reports of her working on new music and a Netflix special, Beyonce has far more things coming her way this year. According to CNBC’s Jess Golden, Beyonce will be named the creative partner for Adidas. In addition to partnering with Adidas, Beyonce will also launch a signature sneaker and apparel with the brand.
Just In: Adidas and Beyoncé have announced a multi-layered partnership today. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch her Ivy Park brand with adidas.— Jess Golden (@JGolden5) April 4, 2019
Beyonce is no stranger to branding after co-founding her brand Ivy Park back in 2016. Ivy Park will now be re-launched under Adidas. In a statement given my Beyonce according to Variety, she stated “This is the partnership of a lifetime for me. Adidas has had tremendous success inputting creative boundaries.”
This is an exciting year for Beyonce and we are looking forward to watching her partnership with Adidas unfold!