Radio personality, Charlamange Tha God is partnering with iHeartMedia to create the first Black curated podcast, the Black Effect Podcast Network.
This partnership is big for black culture as they created a goal to bring “together the most influential voices in black culture for stimulating conversations around social justice, pop culture, sports, mental health, news, comedy and more.”
The Black Effect Podcast is set to debut this fall with 18 podcasts featured on iHeartMedia, which is currently home to over 750 original podcasts. The company distributes its podcast not only on their personal platform, the iHeartRadio App, but also all other major podcast platforms.
The slate will be home to original content from comedian Jess Hilarious to activist Tamika Mallory. Known as the outspoke co-host of “The Breakfast Club,” Charlamange was very adamant about including the voice of black women onto the network.
“It’s just about being intentional, like actually being intentional with the voices that we choose to put on various platforms and just being intentional about empowering the voices that need to be heard,” he tells CNN. “Shut up, get out of the way and let Black women lead and that I truly believe they’ll take us to the promised land.”
His goal for the new network is to be similar to what BET was in the 1990s to cable television, “hopeful, raw, unapologetic, diverse Black content” but also to be “a place you can come to be educated, enlightened, and entertained.”
Chairman and CEO of iHeartMedia, Bob Pittman understands Charlamange’s vision. “As our country’s No. 1 audio company and podcaster, we have both the responsibility and the opportunity to give new voices a massive audience platform for creativity and innovation — and for important ideas that need to be heard,” Bob Pittman in announcing the deal for the Black Effect. “Charlamagne tha God is an unparalleled multiplatform creator whose impact extends across radio, digital, social, TV, events, and podcasts.”
The Black Effect Podcast lineup includes.
“Drink Champs” with N.O.R.E and DJ EFN
“All the Smoke” with Matt Barnes
“The 85 South Show” with Karlous Miller, DC Young Fly and Chico Bean
“Whoreible Decisions” with Mandii B and Weezy
“Dropping Gems” with Devi Brown
“Holding Court” with Eboni K. Williams
“Carefully Reckless” with Jess Hilarious
“Street Politicians” with Tamika Mallory and Mysonne
“Hot Happy Mess” with Zuri Hall
“Untitled” with Bonang Matheba
“Hello Somebody” with Senator Nina Turner
“P.O.D.” with Ashley and Tammy
“Straight Shot No Chaser” with Tezlyn Figaro
“Laugh and Learn” with Flame Monroe (executive produced by Tiffany Haddish)
“Checking In” with Michelle Williams
“Cut To It” with Steven Smith Sr.
“No Ceilings” with Glasses Malone
“Gangster Chronicles” with MC EIHT, Reggie Wright Jr., and James McDonald.
Aside from the up and coming release of The Black Effect, iHeartMedia recently launched the BIN: Black Information Network, which is a 24-hour news service dedicated to covering news through the Black Perspective.
Watch Charlamagne make the announcement below:
