Demi Lovato is continuing the trend of helping fight the battle against COVID-19. The singer is launching a new Fabletics, the athleisure brand that sells woman’s sportswear, collection this month. The collection was originally planned to be released later on in the year but Lovato and her team decided to push up the launch due to the virus.
Lovato is pledging to donate up to $125,000 now through June 30 from the new collection sales. She made the announcement on her Instagram page this week in hopes that her efforts can help contribute to relief programs in different communities with a focus on frontline workers. Now more than ever, essential workers need supplies to survive this pandemic.
In her Instagram statement she said, “I’ve really been going back and forth on if this was the right time… but decided this is a time to provide inspiration for my fans at home and to help those in need. $5 for every item sold will provide crucial gear to frontline workers, pledging up to $125,000 now through June 30 supporting the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the United Nations Foundation.”
The statement was also accompanied with a promo video sporting Lovato in a matching sky blue crop top and leggings. The goal of the brand was to always give women functional clothing that look good in the gym or on the go.
“In addition to lifting up those in need right now, it’s so important for us all to feel empowered, invincible, and strong from the inside out,” she wrote. “My collection is designed to do just that — uplifting you with bold colors and amazing contouring for the biggest confidence boost. I love how these styles make you feel so supported when you put them on. Living an active lifestyle from home is all about wearing activewear, like leggings, bras, and tops you can wear from morning to night.”
The collection dropped today April 2, 2020.