Grammy award-winning singer Halsey, aka Ashley Frangipane, released her Summer collection inspired by her wistful 90s nostalgia, About Face’s best-selling highlights, and a new sun-kissed glow.
Essential to the brand’s ascetic, products include an artistry look paired with high-performance products. That delivers intense, bold, bright color pay-offs. The fourth extension includes new products from the Shadowstick collection. These adult-like crayons are pigmented rich eyeshadows. Now debuting in three new long-lasting, bold, matte-finished colors; citrusy matte orange, yellow and green neutrals. Shadow sticks retail for $21 each.
Accompanying the bold new shadows are luscious lip colors. The Light Lock Lip Gloss is infused with a moisturizing coconut oil and sudtle blends of peppermint and lavender. Shades range from cotton candy pink and an iced mauve to crystal clear. These three juicy, smooth lip glosses, cast a mirror like finish and retail at $20 each.
Gilded bronze, multi-purpose Light Lock Stick brings warmth to the skin with high beam golden glimmer and shine by using Light Lock Stick paired with unique hybrid Powder formula. Gilded bronze, multi-purpose Light Lock Stick retails for $25, and the talc-free, hybrid Light Lock Powder in holographic rose bronze retails for $30.
The “without me” singer pays homage to the seasons by the simple use of color. The About-Face Summer range illuminates a hazy romanticism feel, with a touch of tender innocence, creative cool, and dream-like imagery.
“There is a unique intensity, neutrality, and wistful affection for the colors in my summer collection,” said Halsey, about-face founder and chief creative officer. “It’s dramatic but familiar and approachable even if you have never tried an orange shadow. But beyond the color pay-off is the dreaminess and creaminess of these formulas that draw you in.”
The about-face Summer collection launches tomorrow, Tuesday, June 8th.