Rap Mogul Jay Z’s Roc Nation has teamed up with Gaming Community Network Inc (GCN), an extension of GameSquare, to create a global gaming initiative for athletes.
The multi-year contract will include live streaming events, gaming content production, and much more.
“Increasingly, athletes are engaging in the world of esports gaming,” said Brodie Van Wagenen, COO and Head of Strategy and Business Development at Roc Nation Sports. “Younger audiences represent a hugely influential and important demographic to reach. By pairing GCN’s vast network and capabilities with Roc Nation Sports’ diverse global footprint, our clients will be able to connect to a broader community while growing their personal brands and businesses through innovative and multi-facing gaming projects.”
The company will create strategies unique to each athlete’s interests in esports and gaming. Roc Nation and GCN’s partnership will create members for a. Roc Nation roster; which includes Skylar Diggins-Smith, LaMelo Ball, Saquon Barkley and more.
“To be able to partner with such a premier entertainment and sports organization in Roc Nation Sports is an amazing opportunity for GCN,’’ said Chris Kindt, Chief Marketing Officer of GCN. “With this being our first formal collaboration with a talent agency, we can’t wait to get started working with Juan Perez and Brodie Van Wagenen. This partnership will allow us to continue to bridge the gap between traditional media and gaming. We are excited to build esports content and tournaments with Roc Nation Sports.”