One of the greatest things about the music industry is when we see some of our favorite artist come together to collaborate on a project. Some of the greatest songs in history came from unexpected artists collaborations and letting them make magic on a track. In 2020, we still continue to make history in the music industry. Singer, Justin Bieber, and Migos rapper, Quavo, are helping towards a great cause with their new music video. The collab, “Intentions”, sheds light on the homeless epidemic in Los Angeles with a focus on women and children.
According to TMZ, “The music vid for Justin and Quavo’s collab, “Intentions,” tells the story of a group of women in search of a better life in Los Angeles. The women are all living out of Alexandria House, a shelter for homeless women and homeless women with kids.”
The Alexandria House, founded in 1996, is a transitional residence and house of hospitality. They provide safe and supportive housing for women and children in need. The video focuses on this foundation and the great that they do for the community.
The artist wrapped up the video by saying that they donated $200,000, but it doesn’t stop there. Just based off the video going viral, they were able to produce more revenue in donations from their 19 million video views. The Alexandria House Has also received a huge increase on their website traffic, which also helps increase the popularity of the foundation.
This just goes to show you how much of an impact music has on our world. Keep doing great things Justin Bieber and Quavo!
Check out the full video here.
