Keke Palmer, the co-host of GMA3: Strahan, Sara and Keke, has been officially named a 2020 spokesperson for Olay’s Premium Body collection. Palmer uses her influence on social media and television to represent their newest collection in a fun and youthful way. The collection includes a body wash, and body conditioner that is infused with collagen, vitamin C, and hyaluronic acid. The new eye-catching packaging and Palmer’s bubbly personality makes for the brand’s biggest launch to date.
Palmer was spotted at Olay’s Fall 2019 Fashion Week Campaign as a model for their first runway show. The self-proclaimed, “millennial diva”, was more than excited to partner with the brand because she would now be representing for people of color. “This year-long partnership with Olay Body means so much to me because for a long time, women like me weren’t represented in the beauty industry, and representation is so important,” Palmer told ESSENCE. “We are beautiful, confident and fearless—all the things that Olay Body represents.” Palmer continued, “I think that beauty can be polarizing at times and with this new line, Olay Body has created something that’s inclusive and accessible, but also formulated with luxe ingredients that are often at higher price point.”
Palmer took to her Instagram to express her excitement and posted a skit announcing her partnership with the brand. She is now an #OlayBodyPartner and a #TargetBeauty ambassador.
The collection includes four new body washes and a body conditioner, and is available at Target. Prices start at $6.