Pandora unveiled its new concert series for fans to enjoy, which include the events that Pandora is infamous for. This includes many additional interactive perks to connect fans with their favorite artists and an overall virtual live music experience. Select attendees will receive access to virtual meet and greets, Q&As with the artist, exclusive merchandise, live chat functionality, and more.
“People are still as passionate about live entertainment as ever, and they’re craving the moments of joy and connection that those experiences bring,” said Denise Karkos, CMO at SiriusXM and Pandora. “The music ecosystem has been massively disrupted this year, and artists need to find new ways to connect with fans, share their art, and continue creating. Our role is to give entertainers a platform to reach their fans in new and meaningful ways while filling the void for listeners who want to connect with each other and the artists they love. We’re placing advertisers at key consumer touchpoints before, during, and after the events to enable these special connections.”
The evening hosted by Storme Warren of The Highway channel on SiriusXM and fans are expected to see performance from artists like Kane Brown, Restless Road, and many more artists in different genres.
Following their performance, each artist is expected to record a Pandora Story featuring personal commentary woven between hand-selected songs. Fans will also be able to tune in to the recordings of the virtual performances on Pandora. Event sponsors will bring fan activities and content together in a whole new way to help complement and enhance the at-home viewing experience.
“I love unexpected collaborations and finding new ways to bring my fans music, especially while we aren’t able to tour on the road,” said Kane Brown. “You all mean so much to me and I’m happy to team up with Pandora to create an amazing virtual performance with some surprises for you.”