New and upcoming artists, this platform is for you! Pandora and Soundcloud have teamed up to create their own station for those who aren’t quite mainstream…yet. “The Lookout on Soundcloud” is on Pandora featuring songs aired on the SiriusXM’s Hip Hop Nation hosted weekly by music journalist, Sowmya Krishnamurthy.
Many artists who have made their marks in the music industry today have kickstarted their own careers through Soundcloud such as Lil Yatchy, Doja Cat, and 21 Savage. “The Lookout” playlist will give listeners the access to discover more artists that are on the rise. Soundcloud has been a hub for the next generation of hip-hop curators since its founding in 2007.
Caiffa, Interim Head of Music at Soundcloud commented on how “The Lookout” brand will help more underground artists have a chance to reach new listeners. “Joining forces with Pandora to expand ‘The Lookout by SoundCloud’ amps up our shared commitment to help the emerging hip-hop artist community to get heard and discovered.”
The future of hip hop will thrive in this playlist. New artists featured on this playlist include Young Devyn, Isaiah Rashad, Sleepy Rose, Nevi and more. Emerging rapper Toosii says, “I’ve got a lot of love for SoundCloud going back to the beginning of my career. It’s a place where I discovered a lot of music, and I was able to use it to introduce everyone to what I’m doing. They continue to show incredible support.”
Pandora has been a leading streaming platform for music along with Soundcloud and SiriusXM. This station will definitely have listeners on “The Lookout” for fresh new hip hop artists looking to rise on the charts.