After experiencing some complicated mental and physical health issues, Selena Gomez has finally make her big return to the public in 2019. Fans commended her for taking some time to heal and she has returned better than ever to her 167 million Instagram followers. Watching her grow up on popular Disney programs like Wizards of Waverly Place and Camp Rock, we already know how talented the star is when it comes to singing, dancing and acting. She dropped her latest album, Rare, a few weeks back and has been getting great feedback on the project but it doesn’t stop there. Gomez went to her Instagram last night to announce that she is launching Rare Beauty; a cosmetic line premiering exclusively at Sephora in summer of 2020.
“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.” said Gomez.
The Rare beauty page has a theme of motivational quotes and already has 1.1 million followers since the announcement. According to the Rare Beauty Instagram page their mission is “To shape conversations around beauty, self-acceptance, and mental health. We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world.” IN other words, it is makeup make for you to feel good in.
During a promo video, Gomez stands as her own spokesperson and says, “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect, I just want to be me!” The goal if the brand is to go bigger than makeup and get women of all shades to embrace their own uniqueness. These new brands are focusing on the troubles of our society and breaking the idea of unrealistic expectations.
No products from the collection have been shown just yet but we look forward to what Gomez and her team will bring to the makeup community.