Serena Williams is dominating the fashion and design industry one brand at a time! She has collaborated with Nike, HSN and released her “S” by Serena Line at New York fashion week last year. Now, Williams has partnered with travel company Away to co-design a collection of luxury luggage.
In an announcement, the company says that this is just one part of a longer partnership with Williams that will continue, “with more Away x Serena Williams’s products to come in 2020 and beyond.” Williams will also be featured in Away’s in-house print magazine, Away, which also be released today.
According to Fast Company, The Away collection is the first luggage she has designed and the pieces are meant to reflect on her most renowned characteristics like her boldness, intensity and power. The collection features a line of hard-shell suitcases as well as the brand’s new soft-shell luggage in a bright red color, with black trim. In a statement, Away states that Williams was heavily involved in the design process and used inspiration from her own travel needs. The luggage collection is priced between $225 and $345.
In addition to the luggage collection, Williams also worked with designers from the company to create a new shoe cube ($35) to protect footwear while keeping it separate from other items in your bag. Williams posted on her Instagram her excitement for the new collaboration
We love to see women out here making money moves and dominating different industries! Congrats to Serena Williams on her new business venture.
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