The icy princess, Saweetie, has taken her gorgeous looks to the beauty industry with her first makeup partnership. The Bay Area rapper has teamed up with major makeup company Morphe Cosmetics; A beauty brand created for the creators. Since 2008 the brand has teamed up with influencers like James Charles, Jaclyn Hill, and many more as they built and create their Los Angeles based makeup brand. The festival inspired line includes a lip set, and eyeshadow palette, a setting spray and a brush kit. The collection will have makeup lovers everywhere feeling as icy as Saweetie herself.
“Saweetie is the perfect artist to launch Morphe’s first-ever global Festival Collection because she really embodies the whole essence of festival culture — where music and amplified glam meet on and off the stage,” Erika Savage, SVP of Strategic Partnerships at Morphe tells Billboard. She continued by saying, “Not everyone can get their hands on that expensive festival pass, but with this collection, Saweetie brings them backstage so everyone can get a VIP experience. Saweetie is a hands-on entrepreneur in all aspects of her career and, with her love and knowledge of the beauty business, she has brought her authentic voice to this campaign. We are thrilled to welcome her to the Morphe family.”
The collaboration called “Backstage with Saweetie,” is all about embracing your sexuality and feeling confident. With this new partnership, Saweetie is working towards being a multi-faceted brand involved in music, fashion and beauty.
The collection has items that will have you shining in the summer time. The Icy Lips trio featuring three shimmering shades titled Bo$$ Tycoon, Money Mami and 8”. Next there is a 24-pan eyeshadow palette and a mini setting spray in the scent Saweet Peach. Finally there is the “VIP Sweep by Saweetie” that includes a face and eye brush kit. The collection is accompanied with a vibrant campaign that shows Saweetie’s true Bay Area style.
The full collection will be available for purchase on March 20, 2020 on Morphe.com.