Pepsi, The NFL, and Roc Nation announced Thursday that the three-time Grammy-award-winning artist The Weeknd is set to perform during Pepsi Super Bowl LV Half Time Show on Feb. 7th in Tampa Bay, Fl.
The singer took to twitter to express his excitement.
“Performing on the iconic stage. See you 02/07/2021” he tweets.
The Weeknd has recently been named one of the most influential people of 2020 by Time magazine. His 2020 album, After Hours, is the #1 streamed R&B album of all time. Followed closely by his 2016 album, Starboy.
The Weeknd expresses is gratitude for the opportunity to perform at the Super Bowl Halftime show.
“We all grow up watching the world’s biggest act playing the Super Bowl and once can only dream of being in that position,” The Weeknd says in a statement. “I’m humbled, honored and ecstatic to be the center of theat infamous stage.”
The Weeknd’s unique genre-blending musical style and diverse ways of storytelling has catapulted him into becoming a global phenomenon.
“The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry,” Shawn ‘Jay-Z’ Carter says in a statement. “This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
This marks the second year of collaboration between the NFL, Pepsi, and Roc Nation.
“We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi Halftime Stage,” Brian Rolapp, NFL Chief Media and Business Officer, said in a statement. “Halftime Show performances have a history of excellence and creativity and we look forward to seeing what he will bring to the Super Bowl LV.”